Personal care marketers are reducing marketing expenditures and integrating their supply chain and consolidating distribution for improved efficiency as rising costs eat into margins, according to a new report from market research firm Kline & Company. The success of these and other strategies is borne out by all marketers profiled in the recent Personal Care: U.S. Competitor Cost Structures 2011, registering double-digit operating margins from 2009 to June 2011. Costs of goods sold, whi...